Adidas will no longer be the National Hockey League’s official jersey supplier after next season. Rival apparel firm Fanatics has signed a 10-year deal to outfit players beginning in 2024-2025hockey jersey lettering font. Adidas signed a seven-year deal with the NHL beginning in the 2017-2018 season, and announced in July 2022 that it was not seeking an extension. Fanatics says it will use the same Quebec factory that Adidas used to make its jerseys.
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- Last month, Adidas signed a multi-year deal with Major League Soccer to supply its apparel, training gear and official ball.
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