The Red Wings have unveiled the start of a partnership with Priority Waste Management — a Michigan-based company — as the team’s first-ever jersey sponsor. The Red Wings’ partnership with Priority is “the first time the team has added a corporate sponsorship to their iconic red and white jerseys with the winged wheel logo.” The patch debuted against the Islanders in last night’s home game at Little Caesars Arena. The patch will “increase the partnership ties” between the Red Wings and Priority, which already have advertisements appear during broadcasts and on the boards along the ice at Little Caesars Arena. Priority will also have a sponsorship presence during Tigers games this upcoming summer (DETROIT FREE PRESS, 2/29)d generation x hockey jersey. The Wings are the fourth Original Six team “to go the in-game jersey patch route” (DETROIT NEWS, 2/29).
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